What is PR

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. –Maya Angelou

Here’s what my 20 years of marketing experience has taught me: People are smart. We know when someone’s for real and when they’re not. We’re looking for meaningful connections, and we all love a good story. Especially when it’s true.

Public relations can seem super-complicated. It’s true that there are more moving parts in the world of communications than ever before, but the goal is the same: to firmly establish your brand, and then protect and promote that brand in the marketplace.

To get there, we first need to ask:
  • What do you want to accomplish?
  • How will you get there?
  • What is your story, and who wants to hear it?
  • What are the most effective ways to share that story?
With that in mind, let’s keep it simple, with PR strategies and tactics you can deal with.

Making a plan

Yes, the toolbox is bigger than it used to be. We have lots of different ways to share your message with the world. But let’s put first things first. As your public relations consultant, I’ll help you keep an eye on the bigger picture: connecting with consumers in meaningful and effective ways. When it comes to PR, one size does not fit all. I’ll help you determine the most efficient and effective ways to put your product or company in front of the right people, and then we’ll come up with a manageable and sustainable plan that fits your budget and company culture.